ALEXANDRA OROZCO

CHIEF MARKETING OFFICER

Alexandra is a passionate marketing professional with 15 years of marketing development and implementation as well as 10 years of senior management experience translating corporate goals into successful marketing strategies. In her role as CMO at SabrTech, she leads all marketing efforts for the company and ensures alignment between the brand, the vision, the corporate culture, and all external manifestations.

Alexandra is a partner in Earthlogic, a strategy and sustainability consultancy firm. Prior to joining Earthlogic, Alexandra was the Vice President of Marketing for Ascenta, a leader in the nutraceuticals space in North America. During her 6 years at Ascenta, Alexandra developed and built the organization’s brands to increase market share and consumer loyalty. Prior to this, Alexandra held Marketing management positions within the telecommunications, contact centre, and hospitality industries.

Alexandra is an MBA graduate from Dalhousie University in Halifax, Nova Scotia and holds an International Business Administration degree from EAFIT University in Colombia. She is currently interested in leadership and decision-making psychology as essential components of branding, and is pursuing studies in this area at Berkeley University of California.

Alexandra speaks English, Spanish, and French. She enjoys learning about different cultures and, when not at work, she is likely to be found reading, dancing, or travelling.